Yves Saint Laurent Beauty has confirmed a two-part NFT campaign titled “Black Opium: The Night Is Ours”. This campaign celebrates their traditional Black Opium line of fragrances. The first part of this campaign is his NFT drop made with his 2014 “YSL Beauty Night Block,” a tribute to the year the fragrance was created. Legendary fashion brands aim to merge physical product purchases with digital collections. Read on to learn more about YSL drops, how to collect NFTs, and the utilities behind the project.
How to collect Yves Saint Laurent NFT Drops?
YSL Beauty is a community of over 24,000 digital fashion NFT enthusiasts, collectors and creators. This brand is affiliated with the native web3 platform P00Ls. YSL Beauty NFTs will be created on the Polygon blockchain. Additionally, the platform is committed to preventing and combating intimate partner violence. In the latest campaign he has two phases. YSL’s first drop is aimed at mass onboarding by allowing the community and other members to purchase fragrances directly from the website and get her NFTs in return. Secondly, all the funds raised in Yves Saint Laurent NFT’s 2nd installment “YSL Beauty Night Masters” will be donated to the “abuse is not love” charity program.
“This latest release within the ‘YSL Beauty Blocks’ collection allows us to embark on a new audience for web3. This makes this new usage more accessible and stays true to our promise to test the potential of NFTs when integrated into online shopping experiences. said Diane Hecke, Chief Digital and Marketing Officer, Yves Saint Laurent Beauty.
When you buy a black opium fragrance at YSL Beauty Official Online StoreNFTs are also available to collectors in the US, UK, Australia and France. All users can claim by simply downloading and installing the official her YSL Beauty Wallet app and claiming their creations from the 2014 units. There are two types of digital collectibles, the original version and the super rare version.
Learn more about the YSL collection
The private sale will take place on March 1st and the public sale on March 3rd. The collection includes 2000 original units and 14 ultra-rare NFTs. All collectibles perfectly capture the essence of the world of Black Opium Eau de Parfum. Additionally, the Ultra Rare Edition includes Black Opium Le Parfum, a new addition to YSL’s fragrance franchise. This particular participant was named through YSL’s Instagram and Twitter communities.
Additionally, with the purchase of NFTs, owners get various utilities such as:
- Access to Chapter 2 Private Sale of Black Opium “The Night is Ours” web3 activation.
- yslbeauty.com gift certificate along with NFT.
- Access to exclusive content on YSL.
- 90mL of Black Opium Le Parfum fragrance and a selection of YSL Beauty Kits to “get the look of Black Opium”.
After Drop 1, “YSL Beauty Block” holders will be notified directly in their wallet about the second drop. This second drop will also allow early access to the brand’s web3 community during a private sale hosted on their website. YSL also said the second drop would feature an inspiring female artist. The brand will announce the artist soon.
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