With Rs 5 lakh enterprise per day, this astrology startup is reaching for the celebs

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With Rs 5 lakh business per day, this astrology startup is reaching for the stars


They are saying it’s all within the stars, and if any person can fairly precisely predict one thing good or dangerous goes to occur in your skilled or private lives, then why not construct a enterprise round it, particularly when there’s know-how out there to succeed in a wider viewers.

AstroTalk is one such know-how pushed astrology startup primarily based out of Delhi. It was began in 2017 by Puneet Gupta, a techie, who by no means believed in astrology. However after sure emotional turbulence, his religion turned stronger as a result of any person predicted that he would undergo a tough patch.

At this time, the startup is bringing each astrologers and customers collectively on its tech platform. One can get predictions associated to like life, marriage, profession, and so forth. Nonetheless, the startup claims its key focus because the starting has been sustaining the privateness of its prospects.

A prediction that led to start out up

It began when Puneet was working with a worldwide financial institution and wished to start out his personal enterprise. Nonetheless, he did have his quota of doubts on whether or not he ought to begin his personal enterprise, given his comfy and safe job. A senior woman colleague on the financial institution he was working at, who was an newbie astrologer, satisfied him to provide his date of delivery particulars.

After wanting into his delivery charts, she predicted that he would have an excellent profession for 2 years, however his co-founder would depart the agency.

AstroTalk founder

AstroTalk founder & CEO Puneet Gupta



As predicted, it occurred. The agency ran rather well for 2 years and was worthwhile, however the co-founder wished to stop the agency. Regardless of Puneet attempting his greatest to persuade the companion, he left.

“It was a type of an emotional breakdown for me and there was no person I might discuss to, although I remembered what my former colleague had informed me,” he says.

Then it struck to him that he might begin an astrology startup as there have been many individuals like him who wished to speak to a future predictor, however didn’t know the right way to method them.

Consequently, Puneet bootstrapped AstroTalk in October 2017. And in a few months, the startup obtained the proper market match with its product.

“There’s a big taboo related to this business and no person needs to be seen visiting a Pundit. So, we have to create that non-public area for the shoppers,” says Puneet.

He all the time had an entrepreneurial streak in him and this astrology enterprise was the second entrepreneurial setup.

The founder additionally realised there’s an unmet demand as individuals who present astrology companies weren’t tech savvy, and didn’t perceive the requirement of shoppers.

He says, “We have been consistently fine-tuning our merchandise as we have been attempting to get a greater understanding of our prospects’ wants”.

Stringent choice

In response to the founders, AstroTalk follows a really stringent process whereas onboarding astrologers onto its platform. It’s a three-step process the place they must face an interview, reply technical queries, and are additionally given coaching in tender expertise.

At this time, the startup has greater than 350 astrologers on its platform, and Puneet says the inbound demand is sort of excessive, a few of them even incomes in lakhs per 30 days.

Profession, relationships, and marriage

When requested concerning the type of prospects that come onto AstroTalk, Puneet says, an awesome majority of them fall within the age group of 22 to 40, and they’re from throughout the nation. On a gender perspective, the development on questions requested are very completely different.

In response to him, whereas the highest priorities for girls are profession, relationship, and marriage, for males, it’s typically relationships and extra importantly how stunning would their wives be.

AstroTalk team

AstroTalk workforce



The important thing precedence for AstroTalk has all the time been the way it interacts with its prospects. “We offer plenty of tender expertise coaching to our astrologers as there are particular issues, particularly dangerous predictions, which should be informed in a sure method,” says Puneet.

The startup believes it is vitally necessary for the astrologer to indicate a way of empathy, be listener, and most significantly being humble about your craft.

Robust demand

The type of demand that AstroTalk has witnessed during the last 18 months got here as an enormous shock for Puneet, and in addition made him realise there’s plenty of unmet demand.

The startup has obtained varied packages for its prospects, which vary from Rs 10 to Rs 150 per minute relying on the astrologer. It additionally has recharge packs beginning with Rs 60 onwards although for a brand new person, the primary time session is free.

The startup competes each offline and on-line gamers with few portals providing related companies, however Puneet says its robust level has been its excessive development charge.

AstroTalk follows a income sharing mannequin with the astrologers on the platform. It’s producing greater than Rs 5 lakh enterprise per day, and is worthwhile.

Puneet says, the biggest site visitors for the startup comes from NCR and Bengaluru, and although NCR gives the quantity, high quality site visitors comes from a metropolis like Bengaluru. It additionally has excessive diploma of repeat prospects, he provides.

As of now, AstroTalk solely offers private recommendation, however the startup is actively exploring different choices resembling giving climate predictions, inventory and commodity markets, in addition to public well being.

Speaking about future plans, Puneet says the startup, with a workforce of round 20 members, needs to broaden and attain Tier II cities and past.

“Astrology has additionally personally helped me so much and actually need to attain out to so much many individuals in order that they get benefit from this,” he provides.

(Edited by Megha Reddy)




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