Web3 by the numbers: key metaverse, crypto and NFT stats each marketer ought to know

Web3 by the numbers: key metaverse, crypto and NFT stats each marketer ought to know

89.4 million Individuals are anticipated to make use of digital actuality (VR) in 2022, in response to eMarketer. That quantity, in response to the identical supply, is predicted to climb to 110.3 million in 2025 51% of gen Z and 48% of millennials envision doing a few of their work within the metaverse within the subsequent two years, in response to Microsoft’s Work Development Index 2022

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38% of respondents mentioned they might “strive excessive sports activities like skydiving, bungee leaping, or paragliding” within the metaverse in response to a current Statista survey known as ‘What issues would you do within the metaverse however by no means in actual life?’ Unsettlingly, 18% of respondents mentioned they might “conduct unethical experiments on digital people” 87% of Individuals between the ages of 13-56 could be concerned about participating with a digital expertise within the metaverse “that’s constructed round a star they love,” in response to new analysis from UTA and Vox Media $678bn is forecasted to be the whole market valuation of the metaverse by 2030, per Grand View Analysis. Based on the report, that market worth was simply shy of $39bn in 2021, giving it a predicted compounded annual progress charge over a 10-year interval of round 39% 46% of all folks throughout age teams say that the power to visualise a digital product in an IRL context – “comparable to seeing a digital portray of their house utilizing augmented actuality (AR) glasses” – is the first issue that may inspire them to make a purchase order within the metaverse, per a Productsup survey

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24% of US grownup web customers say “that lower-priced VR headsets had been a vital issue when deciding whether or not to strive utilizing the metaverse,” per a current Statista survey. Then again, 54% say that their office utilizing the metaverse would “not [be] vital in any respect” of their choice to present the metaverse a strive 15% of gen Zs’ “enjoyable finances” is spent within the metaverse, per a report from Razorfish and Vice Media Group. In 5 years that quantity is projected to climb to twenty% Almost 77% imagine that the metaverse “could cause severe hurt to trendy society,” per a current survey from customer support platform Tidio. The survey, which obtained suggestions from 1,000 contributors, recognized three main causes of tension associated to the metaverse and its doubtlessly unfavorable social impacts: “dependancy to a simulated actuality” was the primary concern, adopted by “privateness points” and “psychological well being points,” which had been tied for second By 2026, about 2 billion folks worldwide “will spend at the very least one hour a day within the metaverse to work, store, attend college, socialize or devour leisure,” per McCann Worldgroup. By that very same 12 months, the whole worth of the digital items market within the metaverse could possibly be as excessive as $200bn NFTs Over $37bn has been spent in NFT marketplaces as of Could 2022, per information from Chainalysis. At their present charge, this 12 months’s NFT gross sales may doubtlessly surpass final 12 months’s, which had a complete valuation of round $40bn, in response to the information $91.8m was the sale worth of ‘The Merge,’ essentially the most beneficial NFT thus far. Created by the artist Pak, it bought for its record-breaking worth in December 2021 64% of sports activities followers are open to the concept of studying extra about NFTs and would think about buying one sooner or later, in response to the Nationwide Analysis Group. The report additionally discovered that 46% of sports activities followers “could be extra prone to attend dwell sporting occasions in the event that they had been rewarded with a commemorative NFT – for instance, if their ticket was a digital collectible after the sport”

Solely 9% of individuals aged 16-44 personal a NFT, and fewer than half (44%) have bought or invested in crypto, per a brand new survey from company SCS. Then again, among the many survey’s 600 respondents, 64% had been “conscious” of the metaverse, and 65% of that subgroup say they’re “concerned about exploring it additional for every thing from touring to new locations and taking part in video games to getting cash and purchasing” Crypto 54% of respondents imagine it is extremely vital that extra manufacturers settle for cryptocurrency as a type of cost, regardless of the current crash within the crypto market, in response to a current survey from Klaviyo $69,044. That’s at the moment the record-high worth of Bitcoin, which the cryptocurrency achieved in November 2021, in response to Forbes. As of March of this 12 months, the worth of Bitcoin – the world’s hottest cryptocurrency – has been plummeting quickly. It at the moment stands at just a little over $21,000, per information from Statista 64% of advert spend within the cryptocurrency house for Q1 in 2022 came about in February, with round $54m being spent on Tremendous Bowl advertisements, in response to MediaRadar. Crypto advert spend dropped precipitously in March to round $20m and once more in April to round $10m, per MediaRadar For extra, join The Drum’s Contained in the Metaverse weekly publication right here.

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