Undecided what to purchase? This social commerce startup gives opinions and suggestions from folks you belief


Everybody has an disagreeable on-line buying story. 

Mithun Adith’s entails a bachelorette social gathering. An in depth buddy who had ordered sneakers on-line for the event obtained a pair that didn’t match, and the duo wanted to hurry to a close-by retailer on the eleventh hour. 

“So many individuals spend a lot time on buy choices. And even after a lot effort, they find yourself selecting the flawed merchandise,” he tells YourStory.

An entrepreneur with a failed enterprise, Mithun noticed promise in fixing on-line buying hassles and based SpotKwik together with Anusha Sundar in September 2019. 

SpotKwik is a web based buying platform that lets customers purchase merchandise after studying opinions and suggestions from folks they belief – family and friends who’ve tried and examined the merchandise.

Meet the workforce

Hailing from the city of Erode in Tamil Nadu, Mithun calls his first startup Hiring Equations a “blockbuster failure”. A mechanical engineering graduate from KSR Faculty of Engineering in Tamil Nadu, he labored as a undertaking engineer at Wipro.

However the entrepreneur in him didn’t take pleasure in working a 9-5 job. He quickly give up the company life and labored with startups like property discovery platform HousingMan and product improvement and digital providers agency Appiness Interactive, earlier than beginning SpotKwik. 

His co-founder, Anusha, a civil engineering graduate from KSR Faculty of Engineering, is the “information individual” heading operations at SpotKwik. 

How is it totally different? 


Headquartered in San Francisco, social commerce platform SpotKwik weeds out most issues related to on-line buying. Leveraging Augmented Actuality (AR) filters to facilitate digital try-ons, the becoming might be shared with family and friends individually or in teams by way of an in-built messaging service for fast suggestions.  

To get rid of counting on opinions posted by strangers however nonetheless get opinions from outsiders, the platform encompasses a neighborhood of influencers referred to as ‘Friendfluencers’. This standing is achieved on invite-only foundation and customers can attain out to them for suggestions or learn their opinions. 

The app retains monitor of the person’s buy patterns and those that purchase steadily are chosen as creators. The founders consider this allows influencers and content material creators to advertise merchandise which can be worth for cash. 

With affiliate companions like Amazon, Flipkart, and Nykaa, most merchandise from these platforms in classes corresponding to trend, magnificence, private grooming, and life-style and priced between Rs 750 and Rs 2,500, can be found on SpotKwik as properly.

A number of retailers from Bengaluru are additionally promoting on the platform; the startup earns fee from each sale. 

The platform gained 500 customers inside 5 days of launch in January this yr and now has greater than 6,000 customers with a median of 500 suggestions every day. It hopes to interrupt even by December 2021. 

One of many key challenges the founders confronted was constructing the correct workforce. Not having enough capital initially to fund a workforce that may flip an thought right into a go-to-market product was fairly difficult.

COVID-19 turned a serious hurdle simply because the startup was gearing up for gross sales. As stock was hit, SpotKwik shifted focus by partnering with native distributors and is now facilitating last-mile supply. 

“With the world adjusting to social distancing, our idea of strive, socialize, and store from house is the brand new regular,” Mithun says.


Funding and market panorama

In August 2020, the social commerce startup raised an undisclosed quantity of seed funding from Silicon Valley-based buyers. The founders declare that the fund raised SpotKwik’s valuation to $700,000. The startup is now in talks to boost its pre-Sequence A spherical. 

An incubatee of NASSCOM 10000 Startups, the founders consider that it has no direct opponents available in the market. Whereas there are dominant gamers like Amazon and Flipkart within the ecommerce market in addition to promoting platforms like Meesho and Trell, Mithun says SpotKwik’s options to assist with buy choices are distinctive.

“Most opinions on these platforms are planted and never utterly dependable,” he says. 

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