Final month, digital advertising and marketing firm Brightcom introduced acquisition of Media Mint (Vuchi Media) in an over Rs 560 crore deal. Media Mint’s founder Aditya Vuchi, a serial entrepreneur, tells Telangana Immediately about what clicked, startup ecosystem within the metropolis and his plans to help startups via angel syndicates and enterprise capital funds.
We began the corporate 11 years in the past. That was the time once we realised that a number of spending was shifting from conventional promoting to digital promoting. Earlier than this, I labored in an internet promoting firm in California between 2005 and 2010. Later, I give up that and began Media Mint with co-founder Neelima in Hyderabad. There was a scarcity of expertise globally of people that understood run campaigns on advert platforms. Media Mint has been in enterprise for 11 years and in final December it bought acquired by Brightcom. What began with two individuals has grown to be a 1,300 plus firm. We by no means raised any capital from exterior sources.
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A few of our smaller shoppers grew with us. This in flip gave enterprise to us. We observed that scale brings credibility. If you’re too small, not many individuals might be keen to work with you. We virtually doubled our workforce final yr from the about 700 to greater than 1,300 individuals. The expansion is as a result of shoppers are spending a lot time on their screens resulting from Covid. It’s pure for the manufacturers to spend extra of their promoting budgets on the digital medium.
The opposite startup is Doosra, an alternate cell quantity sans the sim that makes an attempt to resolve privateness points. It’s precisely the reverse state of affairs of the common cell calls. If I’ve your common quantity, I can name you. You possibly can determine to dam after that. However In Doosra, all calls are blocked by default. If the quantity is added as a trusted contact, solely then the decision will come via.
Cell numbers are requested at malls, tremendous markets, eating places, buildings and extra. You can provide Doosra in every single place however nonetheless have full management over who can name. We’ve got seen about 1,00,000 downloads. We even have about 45,000 companies which have subscribed to Doosra. Customers have recognized new use circumstances. As an illustration, there’s a yoga therapist, who bought a Doosra quantity. The calls are allowed through the day and are blocked after 6 pm. Her quantity is within the public area however she has management when individuals can name her.
We’ve got two plans- six months for Rs 749 and one yr one for Rs 999. We’ll follow this income mannequin because the cost mannequin doesn’t dilute the privateness. We’ve got seen buyer information getting leaked from a number of service suppliers. Doosra is a solution in such circumstances as calls can’t get via. With a lot commerce occurring on Whatsapp and different platforms, we see a number of small companies getting a Doosra activated for working e-commerce and digital shops.
I’ve been angel investing for a while and can proceed to do. I’ll look to fund some startups via the angel syndicate or enterprise capital funds and never immediately as that can take time. The sectors are web3, blockchain, metaverse, small and medium companies and fintech.
The startup ecosystem in Hyderabad modified dramatically. Ten years in the past, individuals would have laughed me out of the room if I had been to hunt funds. There are already some unicorns within the metropolis and extra are within the making. Redbus’ acquisition again then was a lot talked about and was seen as the start of a brand new wave. It’s good to have a bunch of founders from varied corporations accessible for help and recommendation. Emotional volatility of founders is actual and having a co-founder and a set of trusted individuals to debate skilled and private points will assist. Entrepreneurship is a tough recreation and one must be at it for an extended.
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