Regardless of a declining market, these autos have someway managed to enhance their positioning in an particularly difficult yr.
Australia’s new-car market may need posted its thirtieth consecutive month of decline in September 2020, however there are nonetheless success tales to be discovered amongst a number of fashions more and more dominating their respective segments.
Whereas we frequently have a look at new-car gross sales when it comes to examples bought, one other vital measure is market share – or the proportion of gross sales a single mannequin represents in its section.
For instance, in 2020 to date, gross sales of the Toyota RAV4 have made up 25.2 per cent of whole medium SUV gross sales – that means one in 4 medium SUVs bought in Australia is a RAV4.
For some vehicles, this domination is extra simply achieved, due to quickly dwindling producer line-ups, notably within the micro or mild metropolis automotive section or the big sedan section, whereas others should battle in opposition to an ever-increasing onslaught of recent rivals as a way to preserve their stake.
In a yr wherein most fashions noticed their market share decline or flatline, we have rounded up the passenger autos which have bucked the pattern, and recorded a one per cent or extra rise of their market share over the past 12 months.
The large winners
The automobile with the largest enhance in market share over 12 months was the Kia Stinger, which noticed a 36.7 per cent rise in its dominance of the slowly-disappearing ‘giant automotive underneath $70,000’ section, due partially to the exit of the Holden Commodore.
Audi’s Q3 was additionally a formidable performer due to an all-new technology hitting showrooms in late 2019, serving to it climb from a 1.9 per cent market share to a whopping 20.5 per cent share.
Toyota’s RAV4 noticed gross sales surge in 2020, partly as a result of exponential development in demand for hybrid variants, that means the SUV now represents 25.2 per cent of all gross sales in its section, up from 13.5 per cent for a similar interval final yr.
Mercedes-Benz additionally noticed success with a number of of its SUV fashions, most notably the GLS, which grew its market share by 17.4 per cent in comparison with 2019, and its GLE, which was up 9.8 per cent on final yr.
Ford’s success may be predominantly pinned to simply two of its fashions – the Ranger and Everest – which have been the one members of the model’s line-up to notice a rise in market share.
The Ranger was up by 2.6 per cent to say 24.5 per cent of the 4×4 pick-up section, whereas the Everest’s market share rose by 1.5 per cent in comparison with 2019.
The segments that noticed the best price of recent arrivals in 2020 have been undoubtedly the sunshine SUV and small SUV courses.
The Kia Seltos landed in late 2019 and has since nabbed over 10 per cent of the small SUV area to date this yr, whereas Mazda’s CX-30 arrived in early 2020 and went on to take 9 per cent of the identical section.
Volkswagen’s T-Cross additionally noticed the same success story, claiming 8.7 per cent of sunshine SUV gross sales to date this yr regardless of solely arriving in Could 2020.
Whereas it had a bit extra time to climb the rankings after arriving in September 2019, the Hyundai Venue’s ascent from 1.7 per cent of sunshine SUV gross sales to 14.1 per cent of gross sales in 12 months is spectacular.
The launch of an all-new Land Rover Defender in August 2020 helped that mannequin to say a modest 1.8 per cent slice of the big SUVs over $70,000 section this yr, whereas the BMW 8 Sequence Gran Coupe managed to take nearly 20 per cent of the premium upper-large automotive section in lower than yr’s time.
One other worthwhile point out is Toyota’s Granvia individuals mover, which took a fourth-quarter 2019 launch and turned it right into a 29.2 per cent stake in its class.
The final of a dying breed
In the meantime, different fashions benefitted from being one of many final ones standing of their section.
The Mitsubishi Mirage can now declare 14.2 per cent of the micro metropolis automotive section due to the departure of fashions just like the Holden Spark – leaving solely three fashions remaining on this section (Kia’s Picanto and the Fiat 500 are the opposite two).
Suzuki’s Baleno has additionally risen up the ranks of the sunshine vehicles underneath $25,000 section, claiming an extra 6.7 per cent of the market after the departure of the Honda Jazz and Holden Barina.
The Audi A1 can now additionally declare nearly 1 / 4 of sunshine automotive gross sales over the $25,000 mark – probably as a result of it is one in all solely 5 vehicles left in that section, quickly to be 4 as soon as the Renault Zoe departs.
To see the total breakdown of the fashions which have their market share over the past 12 months, take a look at the chart beneath.
MORE: Learn our full September 2020 new automotive gross sales protection
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The brand new vehicles rising their Australian market share