T-Cellular is within the midst of plans to merge with Dash, and a plan for a brand new CEO is not a complete shock. Final month, the Wall Road Journal reported that Legere was in talks to change into the brand new CEO of WeWork, a rumor he shut down at the moment in a convention name with reporters and analysts.
It is unclear what his subsequent job shall be, however for now one factor appears clear: His reign of promoted tweet terror shall be coming to a detailed.
Legere is not only a CEO, he is a cool CEO. You may inform as a result of he wears sneakers and T-shirts (aways in T-Cellular’s magenta hue, after all) as a substitute of stuffy fits. He additionally wears his hair lengthy with a mix size/hairline greatest described as:
• touring keyboardist with Whitesnake (not an authentic member)
• former ’80s teen star with a tenuous grasp on his new restoration
• untenured comp lit professor
• proprietor of year-round haunted hayride
• bartender at Jimmy Buffett’s Margaritaville restaurant (Las Vegas location)
• mother’s new “pal”
If you happen to do not comply with the ins and outs of the telecom trade, Legere might be not a well-recognized title. Nonetheless, if you’re a daily citizen of the web, particularly Twitter, you could pay attention to Legere because of this: his incessant ads.
Not like 99.9% of huge corporations, T-Cellular does not simply run Twitter adverts from its fundamental account. It additionally pays for promoted tweets from its CEO’s private account. And judging by what number of occasions I’ve seen these adverts, it does this quite a bit.
Now that Legere is transferring on, he’ll be taking with him any of the brand new followers that T-Cellular footed the Twitter advert invoice to accumulate.
T-Cellular declined to substantiate whether or not Legere had ever paid to advertise his personal tweets, or if (extra probably) they have been paid for by the corporate. T-Cellular additionally wouldn’t say if it deliberate to proceed this horrifying self-importance train with its new CEO’s tweets.
Promoting is an artwork, not a science — nevertheless it appears to defy all logic that selling Legere’s tweets was a extremely profitable marketing campaign. Whereas it might have gained him new some new followers, it additionally enraged individuals who have been both sick of seeing him. A take a look at the replies to any of his promoted tweets exhibits dozens of people who find themselves irritated by the adverts.