STB launches Pokemon Go tie-up to advertise native tourism as a part of SingapoRediscovers marketing campaign

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STB launches Pokemon Go tie-up to promote local tourism as part of SingapoRediscovers campaign


SINGAPORE: Pokemon Go gamers in Singapore now have as much as 300 new areas the place they’ll meet and seize Pokemon or have interaction in digital raids, in a bid to encourage help for native tourism.

This follows a tie-up between the Singapore Tourism Board (STB) and Niantic, the American developer of Pokemon Go, as a part of the SingapoRediscovers marketing campaign, STB introduced in a media launch on Thursday (Nov 12).

“As they pursue their favorite Pokemon throughout Singapore, we hope gamers will discover our precincts, uncover hidden gems, and help native enterprise – whereas staying secure and observing the mandatory precautions,” mentioned STB’s model director Lim Shoo Ling.

READ: Discovering Singapore on foot: Highlights of a 5-day stroll across the island

The brand new Pokemon Go areas – or PokeStops and Gyms – will be discovered at motels, sights, retailers, meals and beverage institutions, and tour ticketing cubicles throughout Singapore.

They’re situated in 10 precincts: Changi and East Coast, Chinatown, the Civic District, Joo Chiat and Katong, Kampong Glam, Little India, Mandai and Kranji, Marina Bay, Orchard Street in addition to Sentosa.

When gamers arrive on the Pokemon Go areas, they’ll see an in-app banner for the SingapoRediscovers marketing campaign, STB mentioned.

Tapping on the banner brings gamers to the marketing campaign’s web site, which reveals the SingapoRediscovers promotions out there at tourism and way of life institutions.

STB can also be planning to schedule particular raid battles in some areas. Extra info will probably be out there on the STB Fb and Instagram accounts, it mentioned.

READ: FAQ – What it’s good to know in regards to the SingapoRediscovers vouchers

“Our energy is to affect folks to stroll bodily from location to location, and we hope to utilise this to encourage folks to discover completely different elements of Singapore in-depth and enhance home journey wants,” mentioned Niantic’s APAC enterprise growth lead Gary Chang.

The SingapoRediscovers marketing campaign was launched in July to encourage Singaporeans to help native tourism and native companies.

The initiative got here as vacationer arrivals and tourism spending in Singapore plummeted following journey restrictions to curb the unfold of COVID-19.

As a part of the marketing campaign, STB in September additionally introduced that Singaporeans aged 18 and above would obtain S$100 value of native tourism vouchers.



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