ShopBack Sells Stake in Private Finance Platform Seedly

ShopBack Sells Stake in Personal Finance Platform Seedly

Seedly will be a part of CompareAsiaGroup’s portfolio of monetary providers manufacturers spanning six markets throughout Asia.

CompareAsiaGroup has acquired Singapore’s largest private finance neighborhood from e-commerce cashback startup ShopBack, which totally acquired the platform in 2018, the corporate introduced on Tuesday.  

Seedly, which was based in 2016, has a crew of 25. It offers a budgeting app for younger working professionals in Singapore to handle their funds and publishes articles on private finance. 

The platform will proceed to run as an independently branded standalone platform and plans to collaborate with extra enterprise and construct up extra product options following the acquisition, the announcement stated.

Altering Panorama

In line with CompareAsiaGroup, Covid-19 has modified the monetary panorama in direction of a extra on-line, self-serve method. «Savvy clients are opting to do their very own analysis to determine which merchandise are finest for them, through content material, comparability, dialogue and evaluations,» the corporate stated.

Sam Allen, CEO of CompareAsiaGroup, stated the acquisition accelerates CompareAsiaGroup’s skill to assist individuals construct the proper portfolio of monetary merchandise, and can permit the corporate to proceed increasing its footprint and influence within the area

Giant Ecosystem

CompareAsiaGroup, headquartered in Hong Kong and Singapore, was based in 2014. Its portfolio contains on-line comparability and finance training instruments akin to MoneyHero, CompareHero, MoneyMax, SingSaver, Money101 and MoneyGuru, which counts over 10 million month-to-month customers.

It has raised greater than $110million raised from buyers akin to Experian, IFC, a member of the World Financial institution Group, Pacific Century Group, Goldman Sachs Funding Companions VC and Progress Fairness.


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