Royal Enfield’s MiY initiative and 3D configurator could be accessed by the Royal Enfield App, official web site or at 320 gross sales shops throughout the nation
Royal Enfield bikes are identified for being versatile in the direction of personalization as their retro design attraction and nostalgic attraction have gained over prospects for many years. The world’s oldest two-wheeler producer in steady manufacturing has revealed a brand new programme to take the proprietor personalization to the following degree by ‘Make it Yours’ (MiY) initiative.
Consumers can now select the accessible personalisation choices and equipment proper on the time of buy, courtesy of an utility primarily based 3D configurator. MiY permits shoppers to achieve entry to 1000’s of doable mixtures in personalization with completely different color choices, trims and graphics, together with real bike equipment.
The app-based personalization could be executed proper on the time of reserving the bike itself. As soon as prospects place the reservation of the supposed bike by the appliance, they are going to get the visibility of supply timeline as nicely. The MiY and the 3D Configurator will first debut on Royal Enfield Interceptor 650 and the Continental GT 650.
With ‘Make it Yours’ initiative, prospects will profit from “factory-tested, reliable and real bike equipment” with a guaranty of two years in response to the model. Within the preliminary section, MiY with the 3D Configurator might be rolled on the Royal Enfield App accessible on Android and iOS, the corporate Web site and thru greater than 320 Royal Enfield shops throughout the nation.
Via the Royal Enfield App, prospects can now e-book their bike and even place service appointments alongside choosing prolonged guarantee and Annual Upkeep Contract (AMC) packages. Royal Enfield will make the 3D configurator and MiY accessible for different bikes inside its home portfolio as nicely within the close to future.
With MiY, relying on the extent of personalization, bikes might be customized made as per client specs inside a day or it could actually take as much as 48 hours on the model’s manufacturing plant in Chennai. The MiY for all of the bikes throughout all of the retail shops might be rolled out in a phased method and will probably be attention-grabbing to see the extent of personalization the shoppers can give you utilizing the app.