“NFTs help bring art closer to people”: Actor Lisa Ray

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“NFTs help bring art closer to people”: Actor Lisa Ray


At age 16, with her first paycheck and next model, Lisa Ray went ahead and bought a painting to celebrate her brush success. As she continues to be an art lover through her long career as a model, actor, author, poet and activist, as well as several other identities she has instilled over the years. , her relationship with her art continues. It is this long relationship with art that led to the launch of her The Upside Down, her NFT marketplace that spotlights art and artists from Southeast Asia, South Asia and the Middle East. – Founded with Singapore-based art expert and collector Ayesha Khan. She told Business Her Today about her long and interesting journey with art.

BT: You keep surprising us with what you do. Your interests are diverse and you are now making a fresh start in digital art and NFTs. How did one thing lead to another?
Lisa Ray:
To explain the situation, my relationship with art is not new. I have been collecting art since I was 18. When he moved to India as a model at the age of 16, he remembers spending his first salary on buying paintings by Suhas Roy. I grew up in a family that appreciated art, but in Canada, buying art was out of the question for a middle-class family. But I was a teenager at the time and had just purchased this piece and felt very mature and accomplished. I cherish that work. That was the beginning of my journey with art. So I always had a dream that one day I wanted to do something with art, one day I wanted to do this, one day I wanted to move to Bali, but we keep that dream in our back pocket. During Covid my family and I were in Singapore and met Ayesha Khan. We share very similar stories of his life, and there was an idea between us to capture the diaspora in his art. When it comes to art, people usually fall into the category of collectors and consumers of art, or into another category that gets defensive about art and says I don’t understand art. And then people started unpacking and saying they really like art, but I’m scared and don’t know where to start.

BT: Do you think digital art is more inclusive than other traditional forms of art? Does Upside Down address this?
Lisa Ray:
I think the art world excludes people like me who don’t have an art education. I stayed away from such conversations, but at the same time, I was able to develop a very endearing belief from my experience in India, in India. Contemporary art and how fearless today’s young artists are about self-expression, which engages them on a political and social level, and their talents are also diversifying. This idea lay when I suggested breaking down boundaries and limitations. I appreciate digital art, but I needed to study blockchain art. After that, I decided to create an art platform, an art platform, an artist platform, but I’m leveraging it rather than pursuing technology. I know she’s 50 and I didn’t want to do that, but I felt it was time to harness the power of blockchain technology to democratize art. Therefore, I thought it would be a great opportunity to ask why people are frightened by art, and why they lack the confidence and joy of being involved in art. So this isn’t just about setting up an easy NFT platform, it’s about creating an ecosystem for sustainability for art and artists.

BT: What genres of art will The Upside Down focus on, and who are the curators?
Lisa Ray:
Our special interest is the art of South Asia, Southeast Asia and the Middle East. So when you look at our artists, most of them have never thought of creating his NFT. We support their art with our digital interventions. So for a traditional artist to go ahead and create his own NFT on a digital platform can be very intimidating. That is why we are also introducing a combination of physical and digital art, as it is called phygital, to attract the Web2 audience. Upside Space is curator-led with Bhutanese girlfriend Kelly Dorji. Meena Mukherjee of India. The Morrow Collective of the United Arab Emirates. Omar Nabi of Pakistan. Bandana Tewari is based in Bali. And to a new entity in Singapore.

BT: NFTs have played a big role many times in times of crisis. Do you think it will be a financial aid to support causes in Southeast Asia?
squirrela Ray: NFT art is important given how NFTs help artists navigate through political and economic instability. Sri Lanka is not a very technologically advanced country, but they held an exhibition called Brilliant Resilient. It is primarily intended to give artists tools and skills. So basically the whole idea is to make the platform more and more accessible. Yes, many people can be empowered financially through NFTs and the space has a lot to offer. I am here at

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