Life security gadget enterprise set to develop | The Royal Gazette:Bermuda Enterprise

Igniting success: Dwain Smith, right, and business partner Mandela Caesar, of ICSS (Photograph by Blaire Simmons)

Printed Nov 18, 2019 at 8:00 am
(Up to date Nov 17, 2019 at 11:55 pm)

  • Igniting success: Dwain Smith, right, and business partner Mandela Caesar, of ICSS (Photograph by Blaire Simmons)

    Igniting success: Dwain Smith, proper, and enterprise companion Mandela Caesar, of ICSS ({Photograph} by Blaire Simmons)

Seven years after its launch, Dwain Smith’s entrepreneurial enterprise has taken on new life.

He and new enterprise companion, Mandela Caesar, function ICSS (Investing in Care, Security and Safety), which markets a “life security gadget” that places purchasers the push of a button away from assist from emergency companies equivalent to police, hearth, ambulance or EMS.

They’re amongst 17 individuals in Ignite Bermuda, the primary privately-funded entrepreneurial accelerator to arrange on-island, which wraps up its first six-month cohort right now.

In partnership with UK-based Entrepreneurial Spark, the programme supplies teaching and mentoring, a formalised curriculum, workspace to share and collaborate with friends, and entry to a community of buyers.

Mr Smith launched ICSS in 2012, advertising and marketing a “medical alert” button — however has pivoted to supply a brand new, extra complete gadget that’s not restricted solely to medical alert conditions. He has additionally instituted a revised pricing mannequin of $90 monthly.

Inside 30 seconds of pushing the life security gadget’s button, Mr Smith mentioned, an operator will reply, figuring out the shopper by title, and asking what the problem is.

“The shopper’s response dictates which service is dispatched,” Mr Smith mentioned.

Pushing the button additionally concurrently sends textual content messages to 3 relations or pals of the shopper, offering GPS co-ordinates for the shopper’s location. If mandatory, Mr Smith mentioned, the operator will name these people to advise them of the scenario.

Because the gadget transmits messages through Digicel’s wi-fi community, Mr Smith mentioned it supplies protection “wherever you will get a cellular phone sign”.

Whereas the unique medical alert enterprise had some success — it grew to having 380 purchasers — Mr Smith mentioned he discovered it difficult to develop the operation whereas working full-time at Bermuda Aquarium, Museum and Zoo.

Throughout his tenure at Ignite, Mr Smith was launched to Mr Caesar, who has a bachelor’s diploma in utilized enterprise from Toronto’s George Brown School and expertise working within the wealth administration and pension sectors.

Exploring potentialities, the 2 males found that every had been very near their grandparents.

“The care and safety of family members was a worth we each shared,” Mr Caesar mentioned. “It was a great match, and we discovered that our talent units complement one another.”

Now, chief government officer Mr Smith handles the technical facets and customer support for ICSS, whereas chief working officer Mr Caesar takes care of administration, financials and the enterprise’ strategic route.

With Mr Caesar working full-time on the enterprise for the reason that starting of August, and a brand new enterprise mannequin and pricing construction in place, the enterprise has begun to take off.

Mr Caesar mentioned: “We have now streamlined the enterprise, now we have begun to maximise revenues, and now we have reduce prices by 30 per cent. We have now grown, and now we have rather a lot within the pipeline.”

In future, Mr Smith mentioned, the plan is to develop into different jurisdictions having related authorized constructions to Bermuda.

Mr Caesar mentioned the enterprise is open to overtures from buyers, however inward funding shouldn’t be completely required.

“We’re a cashflow optimistic enterprise,” he mentioned, “however we don’t need to shut any doorways.”

Mr Smith and Mr Caesar agreed that participation within the Ignite programme has been vastly useful.

Mr Caesar mentioned: “There’s a variety of optimistic vitality, a collaborative ambiance that makes you’re feeling nothing is insurmountable. Operating a small enterprise at instances will be overwhelming, however the collaborative ambiance helps us to keep up focus, and the ‘pitch apply’ we do right here helps you hone your craft.”

He added: “The sources are invaluable to us due to the collaboration and the entry to mentors, which is unquestionably one thing that almost all entrepreneurs don’t have entry to. Ignite has been a significant stepping stone to our success.”

Mr Smith mentioned: “Ignite is geared in the direction of aspiring entrepreneurs — I used to be searching for this type of construction to help me to scale the enterprise.”

He added: “I don’t need it to finish. It has been unbelievable.”

For extra data, see, or name 295-4277

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