Massive Brother has discovered its third British residence, ITV, with the community teasing the information – one of many UK TV business’s worst saved secrets and techniques of the previous few months – throughout the last of tonight’s Love Island season eight.
The format aired on Channel 4 from 2000 to 2010 and Paramount-owned Channel 5 from 2010 to 2018, with ITV’s reboot set to hit British screens in 2023.
As with Love Island, the Banijay format will air on ITV portfolio channel ITV2 together with soon-to-launch streamer ITVX and is a large coup for the business broadcaster.
Airing on CBS within the U.S., the format includes a number of housemates dwelling in a home collectively for weeks, competing in challenges as they’re voted off one-by-one, with the general public watching their each transfer.
It was teased throughout the last advert break of tonight’s Love Island, ITV’s greatest actuality present.
Paul Mortimer, ITV2 Controller and Director of Actuality Commissioning & Acquisitions, stated ITV’s model can be “refreshed and up to date.”
“It would comprise all of the acquainted format factors that saved viewers engaged and entertained the primary time spherical, however with a model new look and a few further twists that talk to at the moment’s viewers,” he added.
Exec Natalka Znak, who runs Banijay labels Preliminary, Exceptional Leisure and Znak TV, added: “Massive Brother is the unique and finest actuality format and one which I’ve by no means made earlier than so it’s an enormous privilege to be making an all new model.”
Znak will exec produce for Preliminary and the greenlight represents her first main Banijay present because the super-indie purchased the Hells Kitchen and Love Island creator’s label Znak TV. She has since signed former Fox commissioner Claire O’Donohoe as Director of Programmes.
Though it debuted in Holland after being created by John de Mol and changing into the bedrock of Endemol, Massive Brother is a British actuality staple.
It revolutionized the style and made the careers of tonnes of actuality stars together with the likes of Jade Goody, Alison Hammond and Nikki Grahame, together with airing a number of seasons of a celeb model that was vastly in style and threw up a number of legendary moments.
Variations of Massive Brother are presently airing in additional than 20 markets and the format has proved vastly profitable for Banijay (beforehand Endemol Shine Group) over the previous twenty years.