PANELISTS at a media sustainability convention organised to commemorate the tenth Anniversary of the Worldwide Centre for Investigative Reporting (ICIR) have known as on media managers to prioritise entrepreneurship in different to remain afloat.
Abigail Ogwezzy-Ndisike, a professor on the College of Lagos (UNILAG), stated media organisations ought to undertake a enterprise technique.
She additionally spoke of the necessity for viewers analysis.
“You should do viewers categorisation and auditing. This is able to assist to understand how finest to achieve the viewers, whether or not by means of influencers or some other manner. This is able to assist to maintain and maintain partnership with the viewers.”
In accordance with her, viewers analysis will decide content material and assist in adopting an efficient enterprise technique.
“There have to be have to discover a sustainable enterprise mannequin. The fashionable media enterprise should tackle what the customers want,” she added.
In an identical vein, Angela Agoawike, the Chief Government Officer of Omalicha Radio, stated there was a necessity for media organisations to adapt to modifications.
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“Media managers have to have a look at methods of maximising what they do. There have to be technique to handle media enterprise and media because the Fourth Property of the Realm. That steadiness have to be there for sustainability with out flattening the position of media because the watchdog.”
Umar Pate, a Mass Communication professor and Vice Chancellor of the Federal College Kashere, Gombe State, in his personal submission, stated the federal government ought to develop insurance policies that help the media.
“The federal government should look past hate speech and pretend information and help the media with related insurance policies. Amazon and Google are taking all the massive adverts. We will have a share of that if now we have a beneficial coverage from the federal government,” Pate stated.
He additional known as on the media to protect in opposition to poor content material and at all times enhance their high quality.
Kadaria Ahmed, CEO RadioNow, spoke of the necessity for media house owners to make use of their respective outfits to carry authorities accountable.
“Our journalism should set the nation on the proper path,” she stated.
A former CEO and Editor-in-Chief of the Every day Belief Newspaper Dan-Ali Mannir pressured the necessity for media organisations to collaborate and dominate their very own area, because the market remains to be evolving with limitless alternatives.
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“We should stay dedicated and collaborate and have interaction the market,” he stated.