After several delays, The Lone Ranger finally hit theaters on the weekend of July 4, 2013. The film, well short of records, grossed just $29.2 million at the domestic box office, losing out to Despicable Me 2. To make matters worse, the competition became fierce in the weeks that followed, with movies like Pacific Rim, Grown Up 2, The Conjuring, Red 2 and Wolverine among the many. The others went into the fold because they were picked from.
The film closed at the domestic box office with just $89.3 million. Overseas, it brought in $171.2 million against a disastrous finish of $260.5 million. Given that theaters generally keep about half of box office revenues, that means Disney was in the red in a pretty bad way. Exact figures remain unknown, but it’s estimated that the film’s losses may have reached as high as $190 million. Studio president Alan Bergman at the time said: 2017 financial results announcementanswering questions about whether the film was finally able to make its money back.
“I’m going to answer that question honestly and say no. It’s not much better. We certainly lost that much money on that movie. Like I said, making a movie is It’s difficult, and those two are just that.” We didn’t get together. “
Bergman also talked about John Carter, which failed spectacularly the year before The Lone Ranger came out. “It’s disappointing. The frustrating thing for us is that it felt like the ingredients were there,” said Dave Hollis, Disney’s executive vice president of theatrical exhibition sales and distribution at the time. entertainment weekly.
Yes, sure, it felt like the ingredients were there, but IP for IP’s sake means nothing, as studios had to learn over and over again. On the other hand, a good movie can mean so many things. That, more than anything else, is why Pirates of the Caribbean succeeded and why The Lone Ranger failed.
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