Amid the regular bustle of customers roaming a SoHo avenue in Manhattan on Monday morning, an odd sight unfurled: a crowd of protesters carrying indicators studying “God Hates NFTs,” “Crypto Is A Sin” and different anti-crypto slogans, whereas chanting in unison, “N-F-T! Not for me!”
Regardless of eerily resembling a picket by the hate group Westboro Baptist Church, which frequently makes use of the “God Hates” phrasing, the trouble was not, in actual fact, a protest. Slightly, it was a advertising stunt staged by streetwear model The Lots of.
“We orchestrated the entire thing,” Bobby Kim, a.okay.a Bobby Lots of, informed Advert Age. Kim is a co-founder of The Lots of, which is internet hosting every week of occasions in New York for its fashionable NFT assortment, Adam Bomb Squad. The programming coincides with the annual NFT.NYC convention scheduled for June 20-23.