Germany gives main alternatives for Greek exports, and is already the second largest marketplace for Greek merchandise.
From 2015 to 2019 there was a 17.4% soar in Greek exports to Germany, whose worth got here to 2.3 billion euros final yr towards €1.9 billion in 2015. Greece can be forty first within the chart of nations that provide Germany.
The alternatives for Greek exports – which in some instances have strengthened because of the pandemic – had been the subject of the fourth “Doing Enterprise in Germany” webinar, titled “Covid-19 Challenges and Alternatives.” It was organized by Enterprise Greece in cooperation with Greece’s Workplace of Financial and Business Affairs in Berlin.
The webinar got here to the conclusion that, throughout the pandemic, the foods and drinks sector achieved a rise in gross sales each at shops and on-line of 33.3%. It additionally confirmed that German shoppers typically concentrate on high quality and aggressive costs, with explicit demand for natural merchandise. Greek firms had been urged to work collectively to penetrate the German market extra successfully.
The sector of development and structural supplies confirmed a 6% enhance in gross sales to Germany, outperforming different markets. The German market sometimes locations an emphasis on excessive added worth, merchandise’ certification by means of quality control and the credibility of enterprises.
The webinar additionally revealed that the pandemic constitutes a chance for the sectors of knowledge expertise and telecommunications because of the new situations created within the labor and family setting, in addition to the digital transformation of firms.
So as to draft a correct technique to penetrate the German market, Greek enterprises might want to map it out in full and analyze its high quality and amount options, entry to which is simple.
“Over the previous few years the rise of Greek exports to Germany has been significantly important, particularly as regards foods and drinks. This explicit market, being Europe’s largest economic system, constitutes a strategic marketplace for Greek exporting firms,” mentioned Enterprise Greece governing board government member Betty Alexandropoulou. “Our goal is to keep up this momentum and increase our export footprint in that nation,” she added.