[Funding alert] Ice-cream model NOTO raises Pre-Seed spherical led by WEH Ventures

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[Funding alert] Ice-cream brand NOTO raises Pre-Seed round led by WEH Ventures


Mumbai-based NOTO a model that makes wholesome, low-calorie, low sugar, and high-protein ice-cream — has raised an undisclosed spherical of funding in a Pre-Seed spherical led by WEH Ventures, with participation from Lead Angels.

The recent funding can be utilized by the model for the acceleration of its advertising operations whereas it continues to develop at exponential charges. The corporate plans to strengthen its present base by launching extra flavours, and ultimately take the product to different cities within the nation.

NOTO Co-founders ; Ashni, Varun Sheth

NOTO Co-founders ; Ashni and Varun Sheth



Launched in Could 2019 by husband and spouse Varun and Ashni Sheth, NOTO was born with the intention of revolutionising the best way folks eat ice lotions and sweets in our nation.

Ashni and Varun Sheth, Co-founders at NOTO, stated, “As Indians, we love our sweets. Consuming desserts post-dinner is quite common in most households. What has seen a paradigm shift over time has been the rising urge to eat wholesome and management what’s on the plate. Due to this fact, as shoppers began getting acutely aware and studying substances on the labels, we noticed a large hole between their expectations and availability of merchandise out there. That’s once we began NOTO to assist them make smarter and extra knowledgeable decisions of their each day lives.”

Commenting on the fundraise the duo stated, “We’re glad to have WEH Ventures and Lead Angels on our aspect. Their deep connections within the ecosystem and years of experience within the client manufacturers enterprise will assist us massively scale up our enterprise. Wanting ahead to receiving continued mentorship and fruitful recommendation.”

Rohit Krishna, Normal Accomplice, WEH Ventures stated

“The rising consciousness about dwelling and maintaining a healthy diet in trendy upscale India presents a large platform of alternatives for gamers like NOTO. Whereas there are plenty of more healthy alternate options within the snacking and beverage area, nobody has but taken the mantle to make desserts more healthy. With this context in thoughts, we determined to spend money on NOTO and are extraordinarily glad to be companions of their subsequent part of progress.”

In its three years of existence, WEH Ventures has grow to be a go-to vacation spot for founders seeking to increase their first institutional spherical of funding.

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