FIFA appoints Mr Kay Madati as Chief Business Officer

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FIFA appoints Mr Kay Madati as Chief Business Officer



15 Jul 2021FIFA is happy to announce the appointment of Mr Kay Madati as Chief Business Officer.

Kay, with a 20-year background within the worldwide media, sports activities and leisure industries will assume his duties at FIFA on 19 July 2021.

Kay’s expertise consists of main groups world wide at Twitter, Viacom, Fb, Time Warner and LinkedIn. He brings to FIFA his experience in growing world partnerships, advertising, model methods and buyer engagement methods, in addition to artistic and progressive approaches to digital advertising and harnessing the potential of the social media panorama.

Talking in regards to the appointment FIFA Secretary Basic Fatma Samoura mentioned: “Kay’s expertise in main industrial and advertising groups world wide shall be an excellent asset to FIFA in his function as Chief Business Officer. We look ahead to working with him to domesticate and develop the numerous alternatives in the present day’s digital multimedia panorama provides soccer with a purpose to fulfil our objective of constructing the sport actually world. We want him each success in his new function.”

Kay Madati added: “I am honoured and excited to hitch FIFA at a time when the worldwide media and sports activities landscapes are so quickly evolving. FIFA performs an necessary function in main and championing innovation and creativity in and round soccer globally and I look ahead to growing this additional in my function as Chief Business Officer.”

Kay will lead FIFA’s Business division to boost advertising and digital innovation, along with additional growing and strengthening relationships with industrial companions.



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