Lauri-Ann Ainsworth will get her greatest rush when the Branson Centre pushes an entrepreneur to new ranges of success. ‘Push’ has been the primary phrase in her vocabulary since she grew to become CEO of Branson Centre of Entrepreneurship, Caribbean — the area’s main accelerator for entrepreneurs.
As CEO, Ainsworth champions the Branson Centre’s mission to “create dynamic Caribbean entrepreneurs”. Since 2011, the centre has been in a position to open doorways for individuals who did not know the place to show for steering of their transformation to entrepreneurs.
“In 2018 we had been comfortable to see extra enterprise enablers rising to help the start-up neighborhood and so we pivoted to assist the subsequent stage — growth-stage entrepreneurs who wished to scale however wanted extra assets, teaching and mentorship. At the moment, we proceed to help entrepreneurs as they battle to outlive throughout this pandemic. Each trade has been affected and we proceed to leverage our assets and experience to assist our entrepreneurs get well, develop into resilient and develop,” says Ainsworth.
Given the challenges introduced by the pandemic, she led her group via a serious pivot by shifting their programmes to a 100 per cent digital expertise. The centre presently presents coaching, mentorship and training nearly to serve the fast wants of the entrepreneurial ecosystem. “Now’s the time for entrepreneurs to completely embrace know-how and innovate the place they see gaps and alternatives. It is time to totally embrace the Fourth Industrial Revolution and perceive the worth know-how brings to develop companies and our economies,” Ainsworth urges.
She strongly believes that this isn’t a time to be paralysed by challenges and that there are answers accessible.“Expertise has and can at all times be a recreation changer for entrepreneurs as they handle and develop their companies. Entrepreneurs can get extra executed by leveraging automation, accessing knowledge to drive decision-making, and reaching extra important markets all via the ability of know-how,” she says.
A mother of two, an entrepreneur and wellness advocate, Ainsworth brings 14 years of individuals management, advertising and marketing and venture administration expertise throughout a number of industries and scales of enterprise. Earlier than assuming the function of CEO, she served because the centre’s director of Growth and Communications and managed a rising portfolio of labor in improvement, partnerships, fund-raising and communications.
Earlier than becoming a member of the Branson Centre, Ainsworth was a member of the management group on the tech accelerator StartUp Jamaica and a founding committee member, coach and mentor for the Caribbean Tech Entrepreneurship Programme (CTEP). She co-founded SupportMe Digital Enterprise Companies, a boutique enterprise help consultancy offering advertising and marketing, venture administration, operations, and different administration help companies.
In 2015, she based and hosted The Gross sales Funnel Summit, a digital convention with 31 of probably the most good international minds in digital funnel methods, to assist entrepreneurs create worthwhile on-line companies.
Ainsworth not too long ago launched her podcast, The Thriving CEO, targetting profitable however overwhelmed entrepreneurs, coaches and on-line course creators who’re busy dong all of it — working a enterprise, elevating a household and managing a rising group.
Every week she talks about how you can ditch the overwhelming whereas attaining your targets by implementing the three S’s (techniques, help and self-care). Subjects embody how you can handle your time, create repeatable techniques in your online business, outsource and construct a group to unencumber your time so you’ll be able to give attention to high-value actions that develop your online business and help you spend extra of your time doing the issues that matter most.
On a mission to assist individuals thrive in life and enterprise with out the burnout, she focuses on enhancing work-life stability via productiveness and wellness for her group and the entrepreneurs they help.
Ainsworth has a level from the College of Toronto, a number of skilled certifications and is an authorized life and wellness coach.
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