Did COVID-19 steal your gross sales? That is how 9 Latin American startups efficiently entered e-commerce

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Did COVID-19 steal your sales? This is how 9 Latin American startups successfully entered e-commerce


October
13, 2020

5 min learn

This text was translated from our Spanish version utilizing AI applied sciences. Errors might exist attributable to this course of.

Opinions expressed by Entrepreneur contributors are their very own.


Technological innovation and course of optimization are booming. Modifications and restrictions in bodily interplay because the pandemic have pressured corporations to vary the best way they function and do enterprise, the current McKinsey & Firm survey “What 800 executives envision for the postpandemic workface ” carried out of executives of corporations all over the world, exhibits {that a} third of corporations have accelerated the digitization of their provide chains, half have accelerated the digitization of their customer support channels, and two-thirds have extra rapidly adopted synthetic intelligence and automation.

Undoubtedly, the pandemic has proven us that the digitization of corporations of any measurement is important and that being ready and having the ability to adapt rapidly is important. There was an essential evolution in shopper habits and within the adoption of buying by digital media, as talked about within the eMarketer report, Latin America Ecommerce 2020 ( How COVID-19 will have an effect on development and gross sales in Argentina , Brazil and Mexico ), the area could have 191.7 million digital consumers and greater than 10.8 million shoppers will make a digital buy for the primary time this 12 months.

Within the area there are startups which are serving to this complete course of, standing out for presenting related improvements for gross sales processes, for selling the digital transformation of corporations by disruptive options that assist them automate logistics and supply processes, to extend productiveness, for selling buyer loyalty and for permitting right decision-making with the usage of Large Knowledge .

Listed below are some examples of those options, and the title of the startups that lead these modifications, promoted by and belonging to Wayra , the Enterprise Capital of Telefónica Movistar:

Picture: Wayra

It’s positioned as Mercado Libre’s clever data net platform. Via its instrument, sellers achieve a bonus on this planet of e-commerce, they acquire instruments that present all the knowledge essential to make the perfect choices for the enterprise.

Picture: Wayra

It synchronizes catalogs, shares, costs and orders in on-line gross sales websites, marketplaces and ERPs of corporations, it permits to have the knowledge up to date and so as. Via its platform, prospects develop their on-line gross sales channel, integrating their techniques, publishing extra merchandise to extend their gross sales.

Picture: Wayra

Platform that turns Wi-Fi right into a instrument to speak, entertain and retain prospects, realizing their profiles, pursuits, tastes and motivations. This digital advertising and marketing resolution is positioned on the shopper’s bodily factors and thru entry to free Wi-Fi, customers full related data for the enterprise by industrial tips.

Picture: Wayra

Integrator of the units, logistics and gross sales processes that use the Web of Issues and present connections. Certainly one of its most frequent makes use of are Good Lockers, which permit e-commerce deliveries, baggage storage, product return, reception and supply of logistics packages, residential deliveries, drugs, workplace provide and stock of factories or vegetation manufacturing.

Picture: Wayra

It focuses on lowering logistics prices and enhancing the supply expertise, by together with optimization algorithms and Machine Studying, it offers experiences to its prospects in order that they improve deliveries on time and scale their operations effectively.

Picture: Wayra

It’s a logistics orchestrator that enables options, automate processes and anticipate failures and unexpected occasions within the provide chain.

Picture: Wayra

It simplifies the workflow within the workplace and within the area, integrating the gross sales and productiveness processes, in addition to the technology and evaluation of data. It’s based mostly on the administration and monitoring of actions resembling routes, shoppers, service desks, workflows, data exploitation in industries resembling retail, monetary, logistics and companies.

Picture: Wayra

It makes a speciality of package deal supply for e-commerce and retail operators, focuses on on-demand logistics and offers options to its prospects to make last-mile shipments based mostly on a collaborative economic system, with a singular and proprietary know-how that enables them to supply versatile processes , have an internet monitoring of shipments, present charges in line with quantity, amongst different advantages.



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