CIE-IIITH AI-driven content material startup Instoried raises $1M funding

CIE-IIITH AI-driven content startup Instoried raises $1M funding

HYDERABAD, India, Nov. 19, 2020 /PRNewswire/ — Centre of Innovation and Entrepreneurship (CIE-IIITH) Avishkar accelerator program startup Instoried raises $1 million from pre-series A spherical of funding, with Mumbai Angels main the spherical, and follow-on investments from Enterprise Catalysts’ 9 Unicorns Fund London-based JPIN and others.

The AI-driven content material startup has created a device that helps manufacturers to strategize, execute, and ship content material utilizing predictive evaluation to extend buyer engagement. The B2B SaaS-based startup helps manufacturers to spice up engagement and enhance content material productiveness in actual time.

Instoried’s AI device helps massive firms construct private connections with their audiences by utilizing expertise to measure the effectiveness of content material and rewrite their communication. The corporate’s strategy is data-driven, scalable and measurable with long-lasting, seen outcomes.

Instoried was a part of Avishkar’s fifth cohort the place CIE-IIITH was instrumental in supporting Instoried with a seed fund of INR 10 lakhs offered technique and enterprise mentoring. Avishkar is an intensive six-month mentor and research-led program of CIE-IIIT Hyderabad presently operating its eleventh cohort. A complete of Rs 10 lakh is invested in every startup who’re a part of the cohort. By means of this system, Instoried gained entry to IIITH’s analysis labs and obtained varied buyer growth and mentoring assist from CIE’s companions and ecosystem associates.

Commenting on Instoried’s profitable funding, Prof. Ramesh Loganathan, CIE-IIITH stated, “All our applications goal early stage deep-tech startups with potential or must work with our analysis.  Instoried is one such startup leveraging NLP for a really fascinating usecase round tales. We’re very excited to see yet one more of our Avishkar accelerator startups gaining good traction and momentum.”  

In accordance with Instoried founder Sharmin Ali, “Instoried has grown over 3X within the final 10 months. We discovered an enormous alternative on this adversity and have scaled at a 60 per cent MOM fee. Manufacturers globally now perceive and acknowledge the significance of getting a powerful on-line engagement as an absolute mandate with the brand new regular. That is the perfect time for advertising and marketing tech firms. With the pre-series A increase, we wish to rent a bigger staff and provoke advertising and marketing actions globally with a deal with world enlargement and growing our product choices.”


Centre of Innovation and Entrepreneurship, also referred to as CIE-IIITH is a DST authorized incubator operational since 2008. CIE-IIITH has to this point supported round 200+ startups and has seed- funded 30 startups. CIE-IIITH was additionally instrumental being the kiln of the initiatives that culminated into the inspiration of T-Hub. Together with developments in AVISHKAR, CIE-IIITH can also be specializing in turning a brand new leaf when it comes to infrastructure amenities, applications and startup engagements focusing in direction of constructing a deep tech startup ecosystem. New working areas are launched, seed funding programmes, structured workshops and mentoring alternatives and expertise switch facilitation are additionally being deployed now. Go to for extra particulars.

About IIIT-Hyderabad:

The Worldwide Institute of Info Expertise, Hyderabad (IIIT-H) is an autonomous analysis college based in 1998 that focuses on the core areas of Info Expertise, reminiscent of Laptop Science, Electronics and Communications, and their purposes in different domains by inter-disciplinary analysis that has a higher social influence. A few of its analysis domains embrace Visible Info Applied sciences, Human Language Applied sciences, Knowledge Engineering, VLSI and Embedded Methods, Laptop Structure, Wi-fi Communications, Algorithms and Info Safety, Robotics, Constructing Science, Earthquake Engineering, Computational Pure Sciences and Bioinformatics, Schooling Applied sciences, Energy Methods, IT in Agriculture and e-Governance.

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SOURCE Worldwide Institute of Info Expertise-Hyderabad

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