Grill’d have “flipped the chicken” at quick meals big KFC with a cheeky stunt to advertise the launch of their Wholesome Fried Hen (HFC).
In a marketing campaign to assist the brand new menu merchandise’s launch, the healthier-for-you quick meals chain boldly positioned vans outdoors KFC shops in Melbourne and Sydney on Tuesday, that includes billboards with the message: “Expensive KFC staff, you get free HFC”.
The caveat, written beneath an image of the HFC bites, is that staff on the quick meals chain can solely redeem the provide at Grill’d in the event that they’re sporting their KFC uniform.
Posters have additionally been pinned outdoors shops declaring, “Everybody deserves Wholesome Fried Hen”, “Don’t eat the soiled chicken”, and “We use RSPCA accepted 100% hen breast”.
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“We’re doing what we have now completed for a few years for burgers, now for fried hen,” Grill’d founder Simon Crowe stated in a press release.
“Investing in high quality substances is an funding in our well being and we’re biting again towards the parable that fried hen can’t be wholesome. There’s a brand new, more healthy participant within the fried hen recreation, and it’s about time.”
The brand new HFC bites are available in a plain or sticky honey soy flavour, are 100 per cent pure, gluten-free, made with hormone-free RSPCA-approved hen breast, and are cooked in Australian additional virgin olive oil – in a bid to supply Australians with one other “satisfyingly guilt-free, wholesome possibility”.
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Founding director of Meals and Diet Australia, Sharon Natoli, stated it was “nice” to see Grill’d making the swap to additional virgin olive oil when cooking the tasty snack.
“This transfer is an indicator of their dedication to repeatedly innovating to make meals that’s more healthy for you,” Ms Natoli stated.
“Further virgin olive oil is a wholesome alternative because the non-chemical and non-high temperature extraction course of used to provide it retains the pure antioxidants, vitamin E and polyphenols current within the olives.”