Apple is extending Apple TV Plus subscribers’ free interval to February 2021, Apple confirmed to The Verge. TechCrunch first reported the story.
The free trial interval that got here with the acquisition of a brand new Apple product final 12 months was set to run out for a lot of clients on November 1st — the one-year anniversary of Apple TV Plus’ launch. As a substitute, Apple will now lengthen it by the top of January 2021. TechCrunch additionally stories that if clients “signed up for yearly subs and not using a new system buy throughout that very same date interval they will even get free by February 2021.” Individuals who join a brand new subscription earlier than November 2020 will “get a $4.99 credit score monthly” till February, the positioning provides.
It’s a sensible transfer for Apple. The streamer kicked off with a rocky launch, with Bloomberg reporting that by February 2020, Apple TV Plus had amassed greater than 10 million subscribers, however solely about half of these subscribers really used the service. It’s additionally unclear what number of have been paid subscribers and what number of have been utilizing the service as a part of the free plan. To match, Disney Plus reached 10 million subscribers inside the first 24 hours of its launch.
Since then, nevertheless, Apple has added plenty of exhibits and movies to the service which have garnered crucial acclaim. Certainly one of Apple TV Plus’ most up-to-date exhibits, Ted Lasso, earned largely optimistic opinions, for instance. The present has reportedly already been renewed for a second season. The announcement additionally comes as Apple confirmed a premiere date for Dickinson’s second season: January eighth.
As folks proceed to be caught at dwelling due to the pandemic, and as they’re in search of any type of new leisure, streaming companies like Netflix, Disney Plus, HBO Max, Peacock, and Apple TV Plus are all receiving extra consideration. Providing a lengthier free trial interval may encourage extra folks to join, and really use, the service.