The UP authorities is expediting efforts to spice up worldwide attain of its flagship One District One Product (ODOP) scheme that has come to occupy a lion’s share within the state’s exports because it additionally eyes a bigger goal of reaching $1 trillion economic system dimension over the subsequent 5 years.
The scheme promotes conventional industries in every of the 75 districts of the state that are synonymous with the respective districts of the state. Launched in 2018, the Yogi Adityanath authorities counts it as certainly one of its successes as can be evident with the centre having replicated the scheme at a nationwide degree. Final month, the scheme had acquired a significant fillip with the PM gifting 8 ODOP merchandise to eight completely different nation leaders together with heads of governments of US, UK, France, amongst others, on the G-7 Summit.
The state authorities has spoken to Indian embassies in ten nations together with US, UK, France, Russia and many others, to provide them an area within the workplaces for the showcasing of ODOP merchandise, ET has learnt. Whereas the state has opened district export councils in every district, it’s also making adjustments within the present MSME coverage to allow artisans to take part in world exhibitions both just about or bodily, with the federal government footing the airfare and lodging bills within the latter case, further chief secretary for MSME and export promotion, Navneet Sehgal advised ET.
A begin was made final yr when forty merchandise had been showcased just about on the Dubai Expo, Sehgal mentioned. The federal government has already signed an MoU with Amazon India and Fllipkart to increase attain of the merchandise throughout India and is now additionally engaged on an settlement with EBay for its sale globally. Moreover, the Abu Dhabi headquartered LuLu Group, which not too long ago opened its first ever mall in UP in Lucknow, has additionally agreed to show choose ODOP merchandise on the LuLu Hypermarket in its malls the world over, Sehgal mentioned.