Aggressive cellular pricing, content material assist Netflix dominate key SEA markets | Information | Marketing campaign Asia

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Aggressive mobile pricing, content help Netflix dominate key SEA markets | News | Campaign Asia


Based on new information from Media Companions Asia, 4 Southeast Asia markets (Indonesia, Philippines, Singapore and Thailand) added a complete of three million new video-on-demand or SVOD subscrbers in Q2 2020. Complete SVOD paying subscribers, unadjusted for overlapping customers or subscriptions, reached round 10 million in Q2 2020, versus roughly 7 million in Q1 2020, an replace to Southeast Asia On-line Video Shopper Insights & Analytics: A Definitive Examine, has revealed.

Nonetheless, the report additionally reveals the totally different levels of evolution of SVOD in these markets. In Indonesia and Thailand, SVOD has an extended strategy to go, however is displaying encouraging indicators of progress, pushed by inexpensive plans by key operators catering to the cellular mass market. In distinction, Singapore is a much more mature market, though it additionally continues to develop.


Netflix has grown considerably within the first half of 2020, pushed by aggressively priced packages with cellular operators and the explosion of curiosity in Korean content material, authentic reveals and native acquisitions. By way of the competitors. Viu’s numbers are pushed by its Korean day-and-date content material and native acquisitions and originals in markets reminiscent of Thailand.

In these 4 markets, total streaming minutes on cellular grew 30% quarter-over-quarter in Q1 2020 and an additional 19% in Q2 to achieve 657 billion, based on Media Companions Asia. YouTube’s share of streaming minutes was 84% in Q2, pushed by free-to-air (FTA) TV content material, music and user-generated children content material. Outdoors of YouTube, whole streaming minutes grew 57% to achieve 107 billion in Q2, versus 68 billion in Q1.

Different notable gamers with a minimum of a 20% share of whole streaming minutes included Indonesia’s Vidio; China’s iQiyi, which is increasing slowly throughout Southeast Asia; WeTV and Line TV in Thailand; and iFlix. In Q2, iflix’s belongings had been acquired by Tencent, which additionally owns WeTV.



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