SINGAPORE: Even if you happen to do not personal one in every of its merchandise, you’d most likely have seen PRISM+ advertisements on social media, usually marketed by younger influencers.
Quick turning into one in every of Singapore’s most recognisable homegrown manufacturers, PRISM+ was a kind of that thrived in the course of the pandemic, as folks caught at house snapped up its vary of wallet-friendly televisions and laptop displays.
Now the model desires to maneuver past house leisure and take a crack at house home equipment.
“It’s an ordinary transition,” co-founder and managing director Jonathan Tan stated in an interview with CNA this week. “Identical to the way you see Samsung and LG, all of them have house home equipment.”
The corporate can also be organising brick-and-mortar shops and plans to speak in confidence to six in Singapore by the top of this yr.
PRISM+, which entered the market in 2017 with gaming displays at eye-popping low costs, has grown its product vary steadily over time to incorporate several types of laptop displays, televisions and extra lately, soundbars.
The corporate has additionally ramped up its sources in warehousing, supply and buyer help over time – all of which is able to lend properly to its new line of enterprise, he added.
“Given our success in Singapore and our core competencies, we expect that we are able to present lots of worth in house home equipment like your aircons, fridges and washers.”
For now, PRISM+ is preserving its house equipment line-up below wraps and would solely say that its first product shall be launched within the early third quarter.
The approaching quarter can even mark the opening of its first three retail shops.
Working on a “direct to shopper” enterprise mannequin, which eliminates intermediaries equivalent to distributors or different digital retailers, PRISM+ rings up all of its gross sales on-line.
However the firm firmly believes in providing prospects an offline expertise of its merchandise, Mr Tan stated, pointing to how the model participated recurrently in main electronics festivals previous to the pandemic. As safe-distancing measures eased, it has restarted atrium gross sales and different occasions lately. It additionally opened a pop-up store inside native furnishings retailer HipVan’s expertise retailer in Suntec Metropolis.
“We all the time thought that having offline experiences matter quite a bit as a result of (these enable prospects) to the touch and really feel,” stated Mr Tan.
“Now that we’re extra established, we expect that including extra offline contact factors will assist elevate the model,” the 34-year-old added, noting that the push in the direction of brick-and-mortar additionally comes as the net area is getting “very a lot saturated”.
PRISM+ is tightlipped concerning the places of its upcoming retail shops, citing ongoing negotiations for some, however famous that it’s eyeing places with excessive footfall and needs good protection throughout Singapore.