5 less-than-obvious strategies for startup survival through the pandemic

5 less-than-obvious techniques for startup survival during the pandemic

For those who’ve simply based a startup, you’re most likely feeling that you just’ve simply made an enormous mistake. Fortuitously, that is most likely not the case (a minimum of not but). One of many many issues with a disaster like our present one is that they will lead comparatively inexperienced entrepreneurs to make a sequence of rash selections.

In different phrases, the suitable methods to reply throughout a pandemic are sometimes not fully intuitive. To get ahold of some survival techniques throughout an unprecedented time, attempt just a few of those nonstandard methods.

Decrease, than go even smaller

Right here’s the primary level. When the pandemic hit, and also you noticed your revenues take a nose-dive, you most likely began on the lookout for extra VC funding to cowl the shortfall. That’s a pure response for a lot of startups as a result of if you’re in your first 12 months of enterprise, you’re most likely considering you’ve constructed probably the most compact model of your organization.

Nonetheless, it’s possible you’ll be overlooking just a few areas for additional cutting down. There are probably a great deal of further prices you possibly can lower earlier than you go desperately in search of extra funding. Many firms thought that they already had the bottom workers prices they might earlier than lockdown measures compelled them to make money working from home.

You may contemplate doing the identical, and shifting to a everlasting distant workforce—simply ensure you additionally use instruments to guard distant staff from hacker assaults—or you possibly can even contemplate changing workers members totally with AI instruments. In different phrases, take a recent take a look at the minimal viable product (MVP) you possibly can provide, and attempt to cut back your operations down so far.

Swap sides

In case you are in a enterprise that has been significantly throttled by the pandemic, contemplate one not-so-obvious method: Working for the enemy. One other method to body this—change into your opponents.

It’s a very smart thought, particularly when you did your analysis earlier than founding your organization. From a radical analysis course of, you probably uncovered your competitor’s approach of doing enterprise, inside and outside, in addition to the elements that contributed to their success. If they’re experiencing a extra constructive downturn than you (maybe since you present cuddle remedy and your opponents’ present emotional help companies remotely), simply swallow your pleasure and muscle in on their enterprise.

That may sound like an absurd suggestion, however examples of it may be discovered all over the place. For a few years Israel produced cyberweapons. Now, because the coders who developed these enter into the personal sector, the nation is dominating the cybersecurity market, with most of the identical people providing companies to safe (fairly than jeopardize) inner communications.


Right here’s an much more radical answer: You may rebrand your startup. The pandemic is the right time to refresh your picture, for 2 main causes.

One is that with so many individuals “working” from house (so, most likely utilizing social media greater than ever), you might have an enormous (and presumably vastly bored) captive viewers simply crying out for some stimulation. To boost the identical outdated brand in your viewers’s social media feeds, rent knowledgeable design assistant, who will can work with you to dream up a recent picture.

The second purpose is that the pandemic has essentially modified the way in which enterprise throughout industries is carried out. Your target market and buying and selling companions are probably on the lookout for firms who acknowledge this. Some firms have efficiently turned the pandemic into a chance. One instance: Time Out has briefly rebranded to “Time In” to encourage social distancing, and numerous eating places have begun reworking into small grocery shops to reflect the altering wants of their prospects.

Hunt down assist

One other unconventional suggestion that many entrepreneurs typically overlook is discovering a enterprise mentor. Sure, it’s possible you’ll suppose in search of out a mentor and compensating them might take up your restricted sources. However it’s best to acknowledge that there are at present loads of educated individuals on the market who need to give their time to share their information and experiences with you, particularly throughout unsure occasions.

Reap the benefits of the lockdown measures by drawing on sources of experience that may be inaccessible when the world was “regular.” These can embody lecturers at your native college, with extra time on their arms attributable to on-line courses, and even your shut pals, who may be on the lookout for one thing to do whereas they wait for his or her employer to reopen their companies.

Take motion

Lastly, ensure you do one thing. There is usually a tendency (particularly amongst newer entrepreneurs) to attempt to “journey out” crises just like the one we live by. This tendency to droop operations and begin once more after the mud has settled can really feel like a snug selection. Nonetheless, surviving the pandemic is shaping as much as be a race towards time, and startups should be reactive and decisive and intelligently reactive to efficiently get by this era.

Nahla Davies is a software program engineer and technical copywriter. 

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