21-year-old entrepreneur launches sneaker retailer at Briarwood Mall

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21-year-old entrepreneur launches sneaker retailer at Briarwood Mall



ANN ARBOR, MI — Drake Johnson could also be younger, however he’s now the proprietor of two shoe reseller areas — the most recent in Ann Arbor’s Briarwood Mall.Johnson, 21, opened the second and latest location of Restrikted within the mall in mid-Could. The shop focuses on shopping for and promoting unworn however preowned sneakers from manufacturers like Air Jordan, Yeezy, Vlone, Anti Social, Kaws, Supreme and Offwhite.The Briarwood retailer comes after Johnson’s first retailer at RiverTown Crossings in Grandville.Johnson started his entrepreneurial ventures at age 13 when he started cleansing and customizing sneakers. At 15, he started shopping for and reselling collector sneakers. In October 2020, he launched Sole Slayer, which he ultimately bought to his co-owner after which launched Restrikted the subsequent yr.“I’ve all the time been a very self-motivated particular person,” Johnson mentioned.Restrikted sells sneakers at market worth, verified both via Johnson or via CheckCheck, a web-based model verification service.Johnson hopes his retailer can present youthful individuals they don’t should go to school to achieve success, he mentioned, including that he solely did three semesters of school earlier than dropping out to launch Sole Slayer.Opening his personal retailer was “extraordinarily overwhelming” and studying easy methods to navigate taxes and creating an LLC has impressed him, he mentioned, to ultimately begin a Youtube channel to stroll others via the method.However essentially the most troublesome a part of enterprise possession has been “being happy and content material with the outcomes we’ve seen,” he mentioned.“I’m all the time striving for extra and simply setting objectives even increased than they have been, and simply realizing we’re doing good, we’re doing OK (has been troublesome),” Johnson mentioned.Johnson credit his success partly to the affect of Chauncy Williams, his Muskegon Center Faculty sixth-grade instructor, who pushed him to learn books about monetary literacy and entrepreneurship. Though Johnson had signed as much as serve within the U.S. Air Pressure — “I had a ship out date and all the pieces,” he mentioned — these ebook discussions with Williams in the end “actually influenced rather a lot on how my life projected.”“I really feel like that was one among my finest selections I made — to not go — as a result of I might nonetheless be there most likely for an additional yr now,” Johnson mentioned. “And none of this could be completed.”Johnson hopes to return to highschool ultimately, both finding out enterprise or structure. He mentioned he additionally has plans to launch a 3rd Restrikted location at Southland Middle in Taylor.His largest takeaway to date has been “sort of cliché,” he mentioned.“It’s actually simply to by no means hand over and to really comply with your goals,” Johnson mentioned.Restrikted is open from midday to six p.m. Monday via Thursday, 10 a.m. to 9 p.m. Friday and Saturday and midday to six p.m. Sunday. Discover Restrikted on social media.Learn extra from The Ann Arbor Information:‘We’re pushing the bounds.’ These Ann Arborites are doing No Mow MayMichigan man, 82, accused of sexual assault, dwelling invasion after sufferer provided him waterJames Craig, Perry Johnson will combat attainable ejection from governor’s race



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